Editoral Board

Honorary Editor-in-Chief：

Horng Jinh Chang TamKang University

Paul S. C. Hsu Yuan Ze University

Ing San Hwang National Taipei University

Jun Ying Huang I-Shou University

(Ranked by Chinese character)

Editor-in-Chief：

Wenchang Fang National Taipei University

Executive-Editor:

Chih-Chien Wang National Taipei University

Marketing Review Committee Members：

Cherng G. Ding National Chiao Tung University

Chao Chuan Yu Soochow University

Wann Yih Wu National Cheng Kung University

Bing Eng Wu Fu Jen Catholic University

Horng Der Leu Chung Yuan Christian University

Shau Mei Li, Wang National Central University

Wen Ruey Lee National Taipei College of Business

Jacob Y. H. Jou National Sun Yat-sen University

Chien Huang Lin National Central University

Chin Ho Lin National Cheng Kung University

Tsuen Ho Hsu National Kaohsiung First University of Science and Technology

Heng Chiang Huang National Taiwan University

Shuei Shen Liu National Open University

Yung Chien Lou National Chengchi University

Wai Sum Siu Hong Kong Baptist University

Pin Luarn National Taiwan University of Science and Technology

(Ranked by Chinese character)