行銷評論 Marketing Review
行銷評論 Marketing Review / Xing Xiao Ping Lun
Established in 2004, the Marketing Review (ISSN 1813-4483) is an academic journal publishes four issues a year (in March, June, September, and December). The purpose of this journal is to promote marketing research. To be published in MR, a manuscript must make strong empirical and theoretical contributions and highlight the significance of those contributions to the marketing field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks while empirically examining issues with high importance for marketing theory and practice. MR is not tied to any countries.
Marketing Review (Xing Xiao Ping Lun) is indexed in academic databases of ProQuest, EBSCO, CEPS, TBMC, TAO.
The Marketing Review is a bilingual (English, Chinese) academic publication. Articles publish in this journal can be written in English or Chinese. The Chinese name of the Marketing Review is 行銷評論. The Romanization spelling for Chinese characters of the Marketing Review 行銷評論 is Xing Xiao Ping Lun.
本學報被廣泛收錄於國內外資料庫，包括ProQuest (ABI), EBSCO, 中文華藝(CEPS database), 漢珍數位圖書(TBMC), 中文源流智慧藏(TAO)