行銷評論 Marketing Review

行銷評論 Marketing Review / Xing Xiao Ping Lun

行銷評論創刊於2004年，是國內第一本行銷專業學術季刊，每年三月、六月、九月、十二月各出版一期，全年接受投稿。本學報以促進行銷研究為目的，舉凡理論推演、實證驗證、觀念發展、個案研究、消費研究、市場調查方面的論文，均為本學報刊登之對象

Established in 2004, the Marketing Review (ISSN 1813-4483) is an academic journal publishes four issues a year (in March, June, September, and December). The purpose of this journal is to promote marketing research. To be published in MR, a manuscript must make strong empirical and theoretical contributions and highlight the significance of those contributions to the marketing field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks while empirically examining issues with high importance for marketing theory and practice. MR is not tied to any countries.

Database Indexed

Marketing Review (Xing Xiao Ping Lun) is indexed in academic databases of ProQuest, EBSCO, CEPS, TBMC, TAO.

The Marketing Review is a bilingual (English, Chinese) academic publication. Articles publish in this journal can be written in English or Chinese. The Chinese name of the Marketing Review is 行銷評論. The Romanization spelling for Chinese characters of the Marketing Review 行銷評論 is Xing Xiao Ping Lun.

Tip: How to submit to this journal?

資料庫收錄

本學報被廣泛收錄於國內外資料庫，包括ProQuest (ABI), EBSCO, 中文華藝(CEPS database), 漢珍數位圖書(TBMC), 中文源流智慧藏(TAO)